When it comes to selling a magazine subscription, make sure to offer a deal. etc. The magazine I worked with typically sells 10 subscriptions per day through various channels. This was the strategy of Paris Kim’s own Marjorie Magazine, which appeals to San Francisco’s vintage-loving, thrift-store tribe. During the 10-day campaign, however, they sold nearly $7,546 of subscriptions. If you offer a premium video product, or downloadable books, those are all different products as well. Their archive includes a couple hundred thousand articles dating back to the magazine’s first issue in August 1845 and including contributors such as Albert Einstein and Thomas Edison. Send them to Apple for fulfillment, and you don’t owe Apple a dime. Wait, how can you use Apple for fulfillment for a subscription website that’s not an app? The readers will see the discount included in their purchase. Sell digital magazine subscriptions & issues. So, generally we recommend starting with Apple, adding Amazon Kindle, and then adding Google Play. How to Sell $38K of Magazine Subscriptions in Just 10 Days, 1298 Main St. #A, PMB 4243 Windsor, CO 80550, How Email List Cleaning Can Make You More Money, A Publisher’s Guide to Inbound and Content Marketing, UTM Parameters – Get the Credit You Deserve from Advertisers, 5 Ways to Significantly Cut Subscription Renewal Costs, 8 Ways to Increase Digital Ad Revenue by 50% or More. The following list presents the best-selling ten magazines in Japan from October 2014 to September 2015. I send email updates 1-2 times per month with digital media tips and strategies for publishers. There are also publishing entrepreneurs who have launched from scratch with print, digital and website simultaneously. You should always identify those visitors who arrive on a mobile device, and deliver an ad with a digital subscription offer they can’t refuse. As a subscription-based business, you already have an edge on capturing us because we’re already attracted to subscriptions! Selling a magazine subscription is now possible Selling a magazine subscription is now possible Start selling and managing your magazine issues through subscriptions. Embedded videos BAS, by the way, combines Best Practice 2 with Best Practice 3 for a profitable two-fer! I appreciate your reference to working with Apple/Newsstand. If you’re making even the smallest effort at online audience development, you’re … To hear the full strategy,  read about how we manage Six Sigma marketing campaigns for our publishing partners. That’s because a landing page is the first page a user sees when entering your site, and a user can enter your site and “land” almost anywhere. Align your product with a … Upload a file and receive a link to add to your website or… Sometimes the newest and hottest ideas are just that – ideas. However, during the campaign, that average jumped to 69 subscriptions per day … nearly 7x more. While some purchasers prefer to buy in bulk, you may also be able to sell individual magazines, especially if they are rare. How does that work? Launch a high-frequency Six Sigma email marketing program focused on selling more magazine subscriptions. The publisher’s pre-existing email list was larger than the new, lead-magnet-generated email list. There was a time when people would subscribe just to say they had a … Selling digital magazines is an area where we could all use new ideas, and one that’s always evolving. There’s no excuse not to market to your existing print subscribers. It’s actually a relatively modest, regional lifestyle publication and a member of CRMA (City and Regional Magazine Association). Working with the publisher, we plan to do this type of campaign a couple times each year. Sell your magazine subscriptions on Flipsnack, 0% fees. There are others but those three are accounting for the vast majority of magazine app buyers. Let me add to that question: … and even if it’s not an app, it can be gated behind registration (e.g., if you feed to the Apple News feed)? The campaign offered a 50% discount on the normal annual subscription price and made it very clear that the offer was only good for 10 days. One of the biggest archives we know is offered by Scientific American. A gated website cannot be distributed through a newsstand and doesn’t need to be. We saw a 70% increase in their NOPX (new orders per 10K email subscribers) from this program. Selling your magazine without a soft offer, like a free trial or a free incentive, is tough. (Covering everything we need to consider to survive as a species) Learn the secrets behind today's most rapidly growing niche publishers. Include a special offer for them when you send a renewal or billing notice— the cost is minimal. When you publish your flipbook online and control the marketing initiative on your end, instead of relying on online marketplaces to boost your discoverability, then you will be able to retain 100% of your profits on sales. EatingWell Meredith Corporation $5.00 $ 5. Don’t hide your digital editions under a barrel! read about how we manage Six Sigma marketing campaigns for our publishing partners. The whole process is pretty well defined, from contrast terms to what you need to do. Sellwire is a platform to sell digital goods online easily. For more, read How to Use Six Sigma for Subscription Offer Testing. In general, we prefer to buy magazines in large quantities from the 1960s or earlier, but there are always exceptions. Not all visitors to your website will turn into subscribers straight away, … When we test an all-access offer and customers are given the option to subscribe to a magazine or become a member, without fail, the all-access membership is selected by 40% to as high as 95% of new members. Bundling that archive with the digital magazine (and leveraging decoy pricing) consistently delivers more sales and revenue than the digital magazine or the library alone. Apple doesn’t have a newsstand anymore, so you’ll need to create an app and submit it for approval to Apple. That means that they don’t have to re-sell these subscribers every year. Desperate to reach a wider audience and have looked at Apple and really want to make them the next big platform for us. The publisher’s subscriptions include a non-optional, auto-renew program. If you do it more often than that, you will condition your audience to wait for a big sale and campaign response rates will fall off dramatically. Best-selling print magazines See more Previous page. Even publishers with a single magazine have the opportunity to create overwhelming value if they sell a print, tablet and web edition with an archive, which would be considered three separate products. Please allow 1-2 weeks for your request to be processed. To explain simply, we did this through methodological email testing. It takes work, patience, the right tactics, close monitoring, and perhaps some system changes. Given your size you’re unlikely to have to worry much about “structuring” a deal with Apple. In the interim, we’ll continue to build out their email list rapidly. Digital magazine subscriptions are typically priced at 20-40% discount on the price of buying each issue individually, and the longer the subscription term is, the bigger the discount. This allows the publisher to quickly build up their email list for free. totally free?In this article, we are listing over 60 free magazine subscriptions (without surveys) you can get mailed to your door. See the list below. ‍ Many publishers have built their stores on Sellfy to sell their magazines online. Rank Name Circulation Founded Publisher 1 Weekly Shōnen Jump: 2,449,792 1968 Shueisha: 2 Weekly Shōnen Magazine: 1,145,027 1959 Kodansha: 3 CoroCoro Comic: 1,014,167 1977 Shogakukan: 4 Shūkan Bunshun: 680,296 As an affiliate, you’ll need a host of other tools to keep your business operating efficiently. The campaign wouldn’t have been anywhere near as successful as an isolated subscription sales effort. Michelle — The Apple newsstand will certainly enable you to reach a wider audience — they won’t laugh at you — but you had better count on doing the marketing because you’re going not going to have Apple driving a lot of traffic to your magazine. I still don’t understand. If you are interested in selling your magazine on Barnes & Noble Newsstands, click here to visit TNG's website. How to Sell Magazines TNG is the current magazine wholesale supplier of Barnes & Noble, Inc. On the platform where they’re most likely to find their tech-savvy readers! As we note in other posts on this site, Apple is the big player in digital newsstands, Kindle is a distant second, and Google Play an even more distant third. Appeal to Their Rational Side. Why? Sell your digital magazine directly through our platform, because you’ll get to keep all the revenue generated by your sales. Marv Lyons By creating an all-access bundle, you can add up the individual value of each item and tell prospective customers the full price of what’s included, and how much they’d save by purchasing the discounted all-access pass. This will help you sell digital magazines in the future because you’ll have the benefit of data to guide your decisions. It’s critical to note that this campaign was part of a larger audience development strategy that we’ve been working on for a while. With Flipsnack, you can add the price for each magazine included in the subscription. This is how you’ll supply your business with popular magazines. Start coordinating with your fulfillment team to create different offer types to include free trials and monthly price points billed quarterly or bi-monthly. Sell online subscriptions and retain 100% of the profit. Become an Affiliate of Magazines.com and earn commissions while you help drive traffic to your website! There’s gold in them thar archives! We’re also testing the response rate of other programmatic networks like Google, Taboola, and Bing. It’s a numbers game: The more phone calls, the more people you speak to, creates a greater chance … Even established brands in the retail space are creating their own magazines – multiplatform publishing run backward, so to speak. Look at the data and you can clearly see the day the campaign started and ended. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. Unsurprisingly, email was the biggest revenue driver accounting for 50% of the directly attributable sales. These offers are no strings attached free magazines, except a short survey in some cases. Selling memberships/subscriptions requires you to convince customers that they will get good value from their recurring payment – and will continue to do so. There is no mystery that offering subscriptions for your digital … How to Use Six Sigma for Subscription Offer Testing. There are many others we do not buy, too many to list. This strategy works with paid circulation publications, ecommerce sites, or membership sites. There are currently 25 free magazine subscriptions that you can claim. In the 10 days prior to the campaign, the publisher sold $1,995 of subscriptions. However, a small company, it is a bit daunting, and none of us here are tech savvy. To recap, paying attention to the following points will help you sell subscriptions to millennials and gain an important competitive advantage. Over the past two decades, we’ve guided more than 300 niche publishers through the process of transforming themselves from legacy print publishers into multiplatform operations that often dominate their industry niche and generate operating margins that surpass those created by their legacy print business. The audience development strategy focuses first on building their email list. Lesson #1: Avoid Most Payment Processors. Thank you Marv. > We currently source our print magazine subscription titles from Synapse Group, Inc. We encourage you to contact Synapse to learn more about selling subscriptions to your title on Amazon.com by emailing [eflamme@synapsemail.com]. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. Their new email names converted at a higher rate than their old email names. This is a common practice used as an incentive for readers to buy subscriptions instead of single issues of your magazine. Freebie websites can be a valuable resource for finding offers for free … The magazine normally generated $ 5,620 in LTV revenue over a typical 10-day period home... A powerful combination for any publication out their email list was larger than new! Setting should only be used on your website don ’ t owe Apple a dime offers. 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